How do we define East End?
We will not tell you we are luxury and we will not say we are exclusive. You know that if we have to say we are exclusive, we are not. You see right through traditional marketing tactics. In fact, if we have to market our bathrooms as sexy, we are trying too hard. Are glassed-in showers, tile surrounds and LED mirrors sexy? You tell us.
We are not selling a pre-fabricated lifestyle, but call it as it is. After all, your definition of East End is important, not ours.
So how do we define East End? It is you.