Late Spring 2018
240 Chicago Avenue
Minneapolis, MN 55415
How do we define East End?
We will not tell you we are luxury and we will not say we are exclusive. You know that if we have say we’re exclusive, we’re not. You see right through traditional marketing tactics. In fact, if we have to market our bathrooms as sexy, we’re trying too hard. Are glassed-in showers, tile surrounds and LED mirrors sexy? You tell us.
We are not selling a pre-fabricated lifestyle, but call it as it is. After all, your definition of East End is important, not ours.
So how do we define East End? It’s you.